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No Pressure (film)
''No Pressure'' is a controversial 2010 short film produced by the global warming mitigation campaign 10:10, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements,〔 ''No Pressure'' is composed of scenes in which a variety of people in every-day situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 10:10 campaign to reduce CO2 emissions. The film's makers said that they viewed ''No Pressure'' as "a funny and satirical tongue-in-cheek little film in the over-the-top style of Monty Python or South Park". Before its release, ''The Guardian'' described it as "attention-grabbing" and "pretty edgy."
The film was withdrawn from public circulation by 10:10, on the same day it was released, due to negative publicity. Charities that had backed the film stated they were "absolutely appalled" upon seeing it, and several of 10:10's corporate and strategic partners withdrew from partnership.〔 Fox News called the film "a blood-splattering display that has drawn anger from critics and sheepish embarrassment from its supporters."
==Background and production==
The film was made in an attempt to challenge the "no pressure" attitude often displayed both by governments and individuals towards taking real action on climate change. 10:10 highlighted the urgency of action with claims that carbon dioxide emissions must be stabilised by 2014 (within four years) in order to avoid disaster, and that "300,000 real people" are already killed by climate change annually.〔 Lizzie Gillet, 10:10 global campaign director, explained: "With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines while making people laugh. We were therefore delighted when Richard Curtis agreed to write a short film for the 10:10 campaign".〔
The film was shot on a location at Camden School for Girls, in the London Borough of Camden in North London. According to 10:10, over 50 film professionals and more than 40 actors and extras provided their services at no cost.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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